We have salt in our blood, in our sweat, in our tears. We are tied to the ocean
WIND WAVES AND THE SEA
The sea has been part of my life from even before I was a born.
My father was an Officer in the Merchant Marine, and he met my mother on one of the ships he worked on. Their paths crossed at a harbour, and where tied out at sea. Up until I turned five, my father kept on working on large boats.
I grew up surrounded by water, boats and a sense of longing for that blue vast horizon.
When my parents moved to a small fishing town south of barcelona, and called it our home, the sea opened up a whole new range of possibilities. Here my father taught me everything about the Wind, the Waves and the Sea. I learned to sail, row, dive, surf and swim in open waters, and I kept falling deeper and deeper in love with the sea, the moods, the colors, the vibration, the people and their relationship with it.
So it made sense for me to combine that passion and love, with my job as a visual storyteller. I searched and found projects that allowed me to explore the relationship between man and the sea.
The shoreline became a constant reminder that my job focuses on navigating areas where the past and the future collide with each unique picture representing a frozen and special moment that will never recur.
There's something so mysterious and magical about the enormity of the sea. Stretching wide and plunging deep, we'll never fully grasp the vastness of the bodies of water that we're lucky enough to dip our toes in at the shorelines and explore via sailing, surfing, fishing, swimming and more.
In this page I will share some of the projects I have done where the sea and its people are a main character.
SAILING ON A PATÍ CATALÀ
Short Film
Exploring the essence of a very particular and rudderless sailing vessel with over a century long tradition in the catalan coast. The Patí Català is a testimony to catalonias maritime heritage and it stands the test of time.
Its a sailing vessel that requires the sailor to integrate himself with the elements and become one with wind, sail and wood in a sailing symbiosis.
EL BATEC DEL MAR
PRESENTATION
The city of Vilanova asked me to create a visual piece to show the relationshipt of the city with the sea through its harbour and diverse activities.
The visual piece was to sum up and collect commercial, industrial, research and leisure activities to show how the city and its harbour have an intense long and historic relationshipt with the sea.
CONFRARÍA DE PESCADORS DE VILANOVA
WEB AND SOCIAL MEDIA CONTENT
Vilanova has one of the oldest fishing cooperatives in the Catalan coast. It has been the backbone of this town's maritime heritage for generations.
Tradition, passion, and hard work are at the core of this community.
I was asked by the Cooperative to create a block of content for web and instagram. Pictures and video to capture the essence of a morning before the fish auction.
CLUB NÀUTIC VILANOVA
The Club Nautic needed to change the way it communicates with its members and clients, so we deviced a series of content pieces to show the facilites and all the activities the club organizes.
I created some specific service pieces, as well as some highlight videos for regattas and some of the sailing team.
The results have been mainly used in social media, including stories, posts and some blog content.
One of the content proposals was to create a series of videos to present the crew and workers of the Club Nautic, to show a more human and closer side to the organization.
From summer camp to winter regattas.
Foto and video content is key to communicate with the community.
But content alone does not suffice. There needs to be a communication plan in place to support and make sense of all the generated content.
PENDENNIS / VILANOVA GRAND MARINA
Pendennis Vilanova is the Super Yacht yard and Marina at the Vilanova harbour. For the last two years I have been creating web and social media content in the form of long, medium and short video clips, as well as photography.
Having the chance to see and document the work being done in the yard, has brought me closer to understanding the intricacies of marine engineering.
I tell stories using light.
I tell stories using shadows.
37th AMERICAS CUP MARINA CONTENT
One of the things that has me excited this year is the presence of the Americas Cup in Barcelona. A Pati Català Regatta will be held and this event will be a great way to show the world this autoctonous ruderless sailing vessel.
One of the activites organized by the Club Patí Vela Barcelona, was to introduce the craft to members of the Emirates Team. I was fortunate enough to witness it and edit this small recap video.
I started surfing when I was 12 years old, and I learned to catch waves and read them here, in the meditarrean. That fact has shaped my relationship to this sport in a very special manner and the bond created with the act of riding waves, has transcended the mere leisure aspect of it.
Being able to capture board sports has also enabled me to delve deeper into the dynamics that bind us to the sea.
SURFING AND BOARD SPORTS
LOBGBOARDING
Cece Surfboards, was at a sweet spot in establishing their online presence and they needed some video content in order to reinforce their communication.
I devised a full package of clips, short and long, and pictures to feed their social media and engage clients, and followers.
We set out to create various content pieces, one of them a Highlights clip that is used as a header on their website.
Longboard Life.
“We are the waves we ride” is a surfboard brand manifesto.
The CeCe team riders live by it, their relationship to the sea is deeply rooted in a respect for the waves and all they bring with them.
Summing up the concept behind the brand, we set out to capture the freedom of riding waves on longboards.
Manifesto
Elements of Flow is a concept that we explored to make short pieces for each rider of the brand, delving deeper into their specific riding styles, getting upclose to their relation with the waves and boards.
It was a way to visually explore the interactions of surfboards and riders with the waves.
ELEMENTS OF FLOW
I wanted to describe the world and at the same time, through the images I compose, express what I felt.
CATALAN SURF DOCUMENTARY
Documentaries are a unique art form, a unique creative medium that brings glimpses of real life directly into the audience’s consciousness. This is because in documentary storytelling real life is put into a dramatic or narrative form to work as a film.
They are powerful stories told in a powerful way.
The nonfiction film form of documentary is a wonderful and rich kaleidoscope of human experience, showing us how diverse and multidimensional we are, individually and collectively.
People, stories, passion and the sea.
From corporate to event videography, from commercials to documentary, if there is one thing in common in all the possible formats for a video content piece, it is the way you approach the subject matter.
SPORTS EVENT VIDEOGRAPHY
RED BULL TARIFADOS
I was hired to cover an event for RedBull where windsurfers and Kiteboarders set out to demonstrate who rules the wind.
With Björn Dunkerberg and Gisela Pulido, both multi world champions as main captains of both teams, the event was a spectacle that needed to be documented with an amazing team of professionals under my direction.
Red Bull Tarifados
VANS DUCT TAPE INVITATIONAL
The first Duct Tape Invitational to be held outside the US
Vans and the International Longboard Festival of salinas asked me to create video content of the Duct Tape invitational that was celebrated back in 2011.
The Clips included, highlights videos and small short video capsules to be used in website and social media.
All the footage shot during the event was then also used to create a series of short concept videos about surfing such as the Exotic Aquatic Dances series that was shown and shared by blogs and dedicated websites.
ZUMOSOL NORTH COAST SURF TOUR
The Fruit Juice brand Zumosol sponsored a series of Surfing events.
And I was asked to create video and photo content for social media. At the time, they posted highlight clips on the day of the event in the facebook channel for the campaign.
Then a series of Highlight Clips where created for brand reinforcement.
The Clips included, highlights videos and small short video capsules.
This gave me the opportunity to cover four very different surfing events, From the WSL tour stop at Pantín to the San Sebastián Surf Film Festival where classic and historical boards shared waves with logs and shorts.
It was the first time that this juice brand sponsored such a series of sporting events, and it served also as the launching platform for new packaging and a brand reposition. The pieces and colateral social media content where a success.
I spent uncounted hours sitting at the bow looking at the water and the sky, studying each wave, different from the last, seeing how it caught the light, the air, the wind; watching patterns, the sweep of it all, and letting it take me.
The sea.
